The elusive fan: Reinventing sports in a crowded marketplace

Author: Dinnie, Keith

Source: The Journal of Brand Management, Volume 15, Number 3, January 2008 , pp. 225-226(2)

Publisher: Palgrave Macmillan

Document Type: Research article

DOI: http://dx.doi.org/10.1057/palgrave.bm.2550129

Publication date: 2008-01-01

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• In this Subject: Business
• By this author: Dinnie, Keith

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