The Journal of Brand Management

What is a brand worth?
pp. 155-156(2)
Author: Pickton, David

Industry image: Its impact on the brand image of potential employees
pp. 157-176(20)
Authors: Burmann, Christoph; Schaefer, Katharina; Maloney, Philip

Tourism destination brand identity: The case of Slovenia
pp. 177-189(13)
Authors: Konecnik, Maja; Go, Frank

Naming names: Trademark strategy and beyond: Part one—Selecting a brand name
pp. 190-197(8)
Author: Petty, Ross D

Regularities in buyer behaviour and brand performance: The case of Australian beer
pp. 198-208(11)
Author: Dawes, John

Negative Double Jeopardy: The role of anti-brand sites on the internet
pp. 209-222(14)
Author: Kucuk, S Umit

Brand rejuvenation: How to protect, strengthen and add value to your brand to prevent it from ageing
pp. 223-224(2)
Author: Dinnie, Keith

The elusive fan: Reinventing sports in a crowded marketplace
pp. 225-226(2)
Author: Dinnie, Keith