The Journal of Brand Management

Customer experience
pp. 85-88(4)
Author: Ryder, Ian

Towards the `perfect' customer experience
pp. 89-101(13)
Authors: Frow, Pennie; Payne, Adrian

We the people: The importance of employees in the process of building customer experience
pp. 102-114(13)
Author: Harris, Patrick

The role of brands in a service-dominated world
pp. 115-122(8)
Authors: Klaus, Philipp; Maklan, Stan

Customer experience, organisational culture and the employer brand
pp. 123-134(12)
Author: Mosley, Richard W

The concept of participatory market orientation: An organisation-wide approach to enhancing brand equity
pp. 135-145(11)
Authors: Ind, Nicholas; Bjerke, Rune

The Trade Marks (Relative Grounds) Order 2007 and its impact on trade mark owners and applicants
pp. 146-149(4)
Authors: Aboulian, Lucy; Charnley, Patrick

The employer brand: Bringing the best of brand management to people at work
pp. 150-151(2)
Author: Dinnie, Keith

Retailization: Brand survival in the age of retailer power
pp. 152-153(2)
Author: Dinnie, Keith