The Journal of Brand Management

Corporate marketing and the branding of the organisation
pp. 1-3(3)
Authors: Powell, Shaun; Balmer, John M T; Melewar, T C

Corporate brands with a heritage
pp. 4-19(16)
Authors: Urde, Mats; Greyser, Stephen A; Balmer, John M T

Urban corridors and the lost city: Overcoming negative perceptions to reposition city brands
pp. 20-31(12)
Authors: Trueman, Myfanwy M; Cornelius, Nelarine; Killingbeck-Widdup, Alison J

Corporate behaviour vs brand behaviour: Towards an integrated view?
pp. 32-40(9)
Authors: Brexendorf, Tim O; Kernstock, Joachim

Organisational marketing, identity and the creative brand
pp. 41-56(16)
Author: Powell, Shaun

The role of internal branding in the delivery of employee brand promise
pp. 57-70(14)
Authors: Punjaisri, Khanyapuss; Wilson, Alan

Retooling the corporate brand: A Foucauldian perspective on normalisation and differentiation
pp. 71-80(10)
Authors: Leitch, Shirley; Motion, Judy

Case analysis of Independiente and others v Music Trade-Online (HK) Ltd and others [2007] EWHC 533 (Ch) — aka BPI v CD-WOW
pp. 81-84(4)
Authors: Aboulian, Lucy; Stritch, James