How easy is it to register your slogan?

In this: publication
By this: publisher
In this Subject: Business
By this author: Aboulian, L ;&nbsp; McBride, A G

Authors: Aboulian, L; McBride, A G

Source: The Journal of Brand Management, Volume 14, Number 4, April 2007 , pp. 359-363(5)

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Abstract:

This paper discusses two of the most recent and applicable cases concerning the registration of slogans, together with a UK Trade Mark Registry Practice Amendment Notice which attempts to provide brand owners with some guidance as to what might be acceptable for registration.Journal of Brand Management (2007) 14, 359-363. doi:10.1057/palgrave.bm.2550079

Document Type: Research article

DOI: http://dx.doi.org/10.1057/palgrave.bm.2550079

Publication date: 2007-04-01