The Journal of Brand Management

The impact of personality and gender on branding decisions
pp. 277-283(7)
Author: Moss, Gloria

Advertising creatives and brand personality: A grounded theory perspective
pp. 284-294(11)
Author: Blythe, Jim

Personal projections in artists' works: Implications for branding
pp. 295-312(18)
Author: Harris, Judith B

Evolutionary factors in design preferences
pp. 313-323(11)
Authors: Moss, Gloria; Hamilton, Colin; Neave, Nick

Self and social function: Art therapy in a therapeutic community prison
pp. 324-334(11)
Author: Wylie, Bill

Like more, look more. Look more, like more: The evidence from eye-tracking
pp. 335-342(8)
Authors: Maughan, Lizzie; Gutnikov, Sergei; Stevens, Rob

Psychology of performance and preference: Advantages, disadvantages, drivers and obstacles to the achievement of congruence
pp. 343-358(16)
Author: Moss, Gloria A

How easy is it to register your slogan?
pp. 359-363(5)
Authors: Aboulian, L; McBride, A G