Brands and gaming: The computer gaming phenomenon and its impact on brands and businesses

Author: Caller, Linda

Source: The Journal of Brand Management, Volume 14, Number 3, February 2007 , pp. 274-275(2)

Publisher: Palgrave Macmillan

Document Type: Research article

DOI: http://dx.doi.org/10.1057/palgrave.bm.2550048

Affiliations: 1: aThought Agents Ltd

Publication date: 2007-02-01

• In this: publication
• By this: publisher
• In this Subject: Business
• By this author: Caller, Linda

Website © Publishing Technology. Article copyright remains with the publisher, society or author(s) as specified within the article.

• Terms and conditions
• Privacy policy
• Information for advertisers