The Journal of Brand Management

Where were you when YouTube was born?
pp. 207-210(4)
Author: Kessler, Charles

Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China
pp. 211-222(12)
Authors: Bian, Xuemei; Veloutsou, Cleopatra

Financial assessment of brand extensions
pp. 223-231(9)
Authors: Sjödin, Henrik

Future of the brand management structure in FMCG
pp. 232-239(8)
Authors: Chimhundu, Ranga; Hamlin, Robert

The management of destination brands: Five guiding principles based on recent developments in corporate branding theory
pp. 240-254(15)
Author: Hankinson, Graham

Brand meaning and children: A thematic categorisation task
pp. 255-266(12)
Author: Davis, Teresa

Legal Update
pp. 267-271(5)

Asian brand strategy: How Asia builds strong brands
pp. 272-273(2)
Author: Dinnie, Keith

Brands and gaming: The computer gaming phenomenon and its impact on brands and businesses
pp. 274-275(2)
Author: Caller, Linda