The Journal of Brand Management

Corporate branding, identity and communications: A contemporary perspective
pp. 1-4(4)
Authors: Melewar, T C; Karaosmanoglu, Elif

Assessing the corporate brand: The Unique Corporate Association Valence (UCAV) approach
pp. 5-19(15)
Authors: Spears, Nancy; Brown, Tom J; Dacin, Peter A

Communicating brand personality: Are the websites doing the talking for the top South African Business Schools?
pp. 20-39(20)
Authors: Opoku, Robert; Abratt, Russell; Pitt, Leyland

The hermeneutics of branding
pp. 40-59(20)
Authors: Hatch, Mary Jo; Rubin, James

Integrating corporate branding and sociological paradigms: A literature study
pp. 60-73(14)
Author: Hulberg, Jon

The importance of corporate brand personality traits to a successful 21st century business
pp. 74-81(8)
Authors: Keller, Kevin Lane; Richey, Keith

Corporate re-branding: From normative models to knowledge management
pp. 82-95(14)
Authors: Lomax, Wendy; Mador, Martha

Retaining employees for service competency: The role of corporate brand identity
pp. 96-113(18)
Authors: Wheeler, Anthony R; Richey, R Glenn; Tokkman, Mert; Sablynski, Chris J.

Capturing the essence of a corporate brand personality: A Western brand in Eastern Europe
pp. 114-124(11)
Authors: Rekom, Johan Van; Jacobs, Gabriele; Verlegh, Peeter W J; Podnar, Klement

Environmental influences in corporate brand identification and outcomes
pp. 125-136(12)
Authors: Donavan, D. Todd; Janda, Swinder; Suh, Jaebeom

The Crown as a corporate brand: Insights from monarchies
pp. 137-161(25)
Authors: Balmer, John M T; Greyser, Stephen A; Urde, Mats

Important factors to consider when using internal branding as a management strategy: A healthcare case study
pp. 162-176(15)
Authors: Gapp, Rod; Merrilees, Bill

Using internal marketing to ignite the corporate brand: The case of the UK retail bank industry
pp. 177-195(19)
Authors: Papasolomou, Ioanna; Vrontis, Demetris

Corporate communications, identity and image: A research agenda
pp. 196-206(11)
Authors: Karaosmanoglu, Elif; Melewar, T C