Corporate communications, identity and image: A research agenda

In this: publication
By this: publisher
In this Subject: Business
By this author: Karaosmanoglu, Elif ;&nbsp; Melewar, T C

Authors: Karaosmanoglu, Elif; Melewar, T C

Source: The Journal of Brand Management, Volume 14, Numbers 1-2, September 2006 , pp. 196-206(11)

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Abstract:

This paper focuses on the importance of corporate identity mix and unplanned (uncontrolled) communication elements in corporate image formation. It aims to define the scope of the communicators of corporate identity in the consumers' context. It presents a literature review with highlights on corporate identity management and corporate communication fields. Subsequently, the paper posits several propositions for future empirical testing.Journal of Brand Management (2006) 14, 196-206. doi:10.1057/palgrave.bm.2550060

Document Type: Research article

DOI: http://dx.doi.org/10.1057/palgrave.bm.2550060

Publication date: 2006-09-01