The Journal of Brand Management

Guest editorial
pp. 239-241(3)
Author: Abimbola, Temi

Alliance brands: Building corporate brands through strategic alliances?
pp. 242-256(15)
Authors: He, Hong-Wei; Balmer, John M T

Investigating the links between a corporate brand and a customer brand
pp. 257-267(11)
Authors: Gylling, Catharina; Lindberg-Repo, Kirsti

Managing and maintaining corporate reputation and brand identity: Haier Group logo
pp. 268-275(8)
Authors: Omar, Maktoba; Williams, Robert L

From destination brand to location brand
pp. 276-283(8)
Author: Kerr, Greg

Poland: Exploring the relationship between national brand and national culture
pp. 284-299(16)
Authors: Kubacki, Krzysztof; Skinner, Heather

Segmenting wine consumers according to their involvement with appellations of origin
pp. 300-312(13)
Authors: Santos, Carmen Rodríguez; Blanco, Miguel Cervantes; Fernández, Ana González

Communicating brands through engagement with `lived' experiences
pp. 313-329(17)
Authors: Whelan, Susan; Wohlfeil, Markus

Brands and breakthroughs: How brands help focus creative decision making
pp. 330-338(9)
Authors: Ind, Nicholas; Watt, Cameron

The evolution of brand choice
pp. 339-352(14)
Authors: Ballantyne, Ronnie; Warren, Anne; Nobbs, Karinna

Brand building by associating to public services: A reference group influence model
pp. 353-362(10)
Authors: Guzmán, Francisco; Montaña, Jordi; Sierra, Vicenta

Legal update
pp. 363-368(6)
Author: Byrne, Joanne