The Journal of Brand Management

Net destiny global brand hell — unless communications practitioners value risk more transparently
pp. 369-378(10)
Author: Macrae, Chris

Delphic brand visioning to align stakeholder buy-in to the City of Birmingham brand
pp. 379-392(14)
Authors: Virgo, Ben; de Chernatony, Leslie

A comparison of qualitative and quantitative results concerning evaluations of co-branded offerings
pp. 393-406(14)
Authors: Dickinson, Sonia; Heath, Tara

Danone branding strategy in China
pp. 407-417(11)
Authors: Melewar, T C; Badal, Edgar; Small, Joseann

Building a political brand: Ideology or voter-driven strategy
pp. 418-428(11)
Authors: Reeves, Peter; de Chernatony, Leslie; Carrigan, Marylyn

Corporate reputation and shareholders' intentions: An attitudinal perspective
pp. 429-440(12)
Authors: Caruana, Albert; Cohen, Charlene; Krentler, Kathleen A

Legal update
pp. 441-444(4)
Authors: Chadwick, Lydia; Hodson, Sarah