The Journal of Brand Management

Brands™: Interdisciplinary perspectives on trade marks and branding
pp. 175-177(3)
Author: George, Alexandra

Brands and political loyalty
pp. 178-187(10)
Author: Needham, Catherine

Brand value
pp. 188-192(5)
Author: Arvidsson, Adam

The king is dead, long live the king
pp. 193-200(8)
Author: Lury, Giles

Branding: The demands of the client, the needs of society and the effect of the law
pp. 201-205(5)
Author: Gallafent, Richard

Branding: From a commercial perspective
pp. 206-214(9)
Author: Noble, John

Brand rules: When branding lore meets trade mark law
pp. 215-232(18)
Author: George, Alexandra

Legal update
pp. 233-236(4)
Authors: Terry, Andrew; Gilkarov, Rafael