The Journal of Brand Management

Brand alignment across organisational boundaries
pp. 96-100(5)
Author: Farquhar, Peter H

Building brand community among ethnic diaspora in the USA: Strategic implications for marketers
pp. 101-114(14)
Authors: Quinn, Michael; Devasagayam, Raj

Consumer personality and other factors in situational brand choice variation
pp. 115-133(19)
Author: Orth, Ulrich

Capturing the essence of a brand from its history: The case of Scottish tourism marketing
pp. 134-147(14)
Authors: Yeoman, Ian; Durie, Alastair; McMahon-Beattie, Una; Palmer, Adrian

An examination of brand personality through methodological triangulation
pp. 148-162(15)
Authors: Freling, Traci H; Forbes, Lukas P

Legal update
pp. 163-166(4)
Authors: Aboulian, Lucy; Tom, Iverson

Brand Royalty: How the world's top 100 brands thrive and survive
pp. 167-169(3)

Creating Passion Brands
pp. 169-171(3)

Brand Lands, Hot Spots & Cool Spaces
pp. 172-174(3)