Celebrity Sells

Source: The Journal of Brand Management, Volume 13, Number 1, 1 October 2005 , pp. 90-92(3)

Publisher: Palgrave Macmillan

Document Type: Research article

DOI: http://dx.doi.org/10.1057/palgrave.bm.2540249

Publication date: 2005-10-01

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• In this Subject: Business

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