The Journal of Brand Management

The curse of brand narcissism
pp. 4-9(6)
Author: Mitchell, Alan

Finding sources of brand value: Developing a stakeholder model of brand equity
pp. 10-32(23)
Author: Jones, Richard

Brand extensions: A manager's perspective
pp. 33-49(17)
Authors: Nijssen, Edwin J; Agustin, Clara

Investigating sponsorship effectiveness: Do less familiar brands have an advantage over more familiar brands in single and multiple sponsorship arrangements?
pp. 50-64(15)
Authors: Carrillat, François A; Lafferty, Barbara A; Harris, Eric G

Defending brand advertising's share of voice: A mature market(s) perspective
pp. 65-79(15)
Authors: Eagle, Lynne; Kitchen, Philip J; Rose, Lawrence

Legal update
pp. 80-85(6)
Authors: Aboulian, Lucy; Austin, Gareth

Beyond branding
pp. 86-90(5)
Author: Nelson, Susan

Celebrity Sells
pp. 90-92(3)