The Journal of Brand Management

Marketing metrics: A can of worms or the path to enlightenment?
pp. 412-418(7)
Author: Uncles, Mark

The complexity of media planning today
pp. 420-429(10)
Author: Soberman, David

The impact of marketing communication and price promotion on brand equity
pp. 431-444(14)
Authors: Villarejo-Ramos, Angel F; Sánchez-Franco, Manuel J

The brand-supportive firm: An exploration of organisational drivers of brand updating
pp. 445-460(16)
Authors: Yakimova, Raisa; Beverland, Michael

Private-label grocery shopping attitude and behaviour: A cross-cultural study
pp. 461-474(14)
Authors: Shannon, Randall; Mandhachitara, Rujirutana

Legal update
pp. 475-481(7)
Authors: Abbott, Sarah; Aboulian, Lucy