The new bottom line: Bridging the value gaps that are undermining your business

Author: Dinnie, Keith

Source: The Journal of Brand Management, Volume 12, Number 4, 1 April 2005 , pp. 308-310(3)

Publisher: Palgrave Macmillan

Document Type: Research article

DOI: http://dx.doi.org/10.1057/palgrave.bm.2540226

Publication date: 2005-04-01

• In this: publication
• By this: publisher
• In this Subject: Business
• By this author: Dinnie, Keith

Website © Publishing Technology. Article copyright remains with the publisher, society or author(s) as specified within the article.

• Terms and conditions
• Privacy policy
• Information for advertisers