The Journal of Brand Management

Editorial: Re-establishing trust in financial services
pp. 232-235(4)
Author: Hall, Jonathan

To dub or not to dub: Language adaptation of global television advertisements for a bilingual community
pp. 236-249(14)
Authors: Caruana, Albert; Abdilla, Monica

The brand loyalty life cycle: Implications for marketers
pp. 250-263(14)
Authors: Bennett, Rebekah; Rundel-Thiele, Sharyn

An exploration of the brand identity-brand image linkage: A communications perspective
pp. 264-278(15)
Author: Nandan, Shiva

Building brand commitment: A behavioural approach to internal brand management
pp. 279-300(22)
Authors: Burmann, Christoph; Zeplin, Sabrina

Legal update
pp. 301-304(4)
Authors: Hodson, Sarah; Aboulian, Lucy

The Pirate Inside: Building a challenger brand culture within yourself and your organization
pp. 305-307(3)
Author: Dinnie, Keith

The new bottom line: Bridging the value gaps that are undermining your business
pp. 308-310(3)
Author: Dinnie, Keith