Brand driven: The route to integrated branding through great leadership

Author: Thomas, Michael

Source: The Journal of Brand Management, Volume 12, Number 3, 1 February 2005 , pp. 226-226(1)

Publisher: Palgrave Macmillan

Document Type: Research article

DOI: http://dx.doi.org/10.1057/palgrave.bm.2540218

Publication date: 2005-02-01

• In this: publication
• By this: publisher
• In this Subject: Business
• By this author: Thomas, Michael

Website © Publishing Technology. Article copyright remains with the publisher, society or author(s) as specified within the article.

• Terms and conditions
• Privacy policy
• Information for advertisers