The Journal of Brand Management

Editorial Changes in brand management
pp. 76-80(5)
Author: Pearson, David

Making the case for a new brand name
pp. 81-91(11)
Author: Osler, Rob

Ad likeability and brand recall in Asia: A cross-cultural study
pp. 93-104(12)
Authors: Fam, Kim-Shyan; Waller, David S

The brand association base: A conceptual model for strategically leveraging partner brand equity
pp. 105-123(19)
Author: Uggla, Henrik

Measuring brand equity for organising brand management in the energy sector: A research proposal and first empirical hints Part 1: The development of a theoretical concept and a research programme
pp. 124-139(16)
Author: Wiedmann, Klaus-Peter

Legal update
pp. 140-143(4)
Authors: Playle, Sarah; Hodson, Sarah