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Publisher: Palgrave Macmillan

Volume 12, Number 1, 1 September 2004

Licensed extensions — Stretching to communicate
pp. 31-38(8)
Author: Bass, Adam

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Global brand strategy
pp. 39-48(10)
Author: van Gelder, Sicco

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Legal update
pp. 62-66(5)
Authors: Playle, Sarah; Hodson, Sarah

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Sonic Branding
pp. 67-69(3)
Author: Dinnie, Keith

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