The Journal of Brand Management

ISSN 1350-231X, Online ISSN: 1479-1803

Volume 11, Number 6, 1 July 2004

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Shanghai: Unleashing creative potential
pp. 442-448(7)
Author: Gilmore, Fiona

The influence of culture on brand building in the Chinese market: A brief insight
pp. 449-461(13)
Authors: Melewar, T C; Meadows, Maureen; Zheng, Wenqiang; Rickards, Richard

Doing Business with China
pp. 467-469(3)
Author: Dinnie, Keith

Corporate makeovers: Can a hyena be rebranded?
pp. 472-482(11)
Authors: Stuart, Helen; Muzellec, Laurent

Measuring perceptions of brand luxury
pp. 484-506(23)
Authors: Vigneron, Franck; Johnson, Lester W

Legal update
pp. 514-519(6)
Authors: Playle, Sarah; Hodson, Sarah

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