A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

Author: Lanham, Mike

Source: The Journal of Brand Management, Volume 11, Number 5, 1 May 2004 , pp. 424-426(3)

Publisher: Palgrave Macmillan

Document Type: Research article

DOI: http://dx.doi.org/10.1057/palgrave.bm.2540187

Publication date: 2004-05-01

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• In this Subject: Business
• By this author: Lanham, Mike

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