The Journal of Brand Management

Editorial: Buyers in business-to-business branding
pp. 344-345(2)
Author: Rozin, Randall

Anthropology and the brand
pp. 346-356(11)
Author: Ryder, Ian

Corporate branding for small to medium-sized businesses — A missed opportunity or an indulgence?
pp. 358-365(8)
Author: Inskip, Irene

How different are branding strategies in the pharmaceutical industry and the fast-moving consumer goods sector?
pp. 366-380(15)
Authors: Schuiling, Isabelle; Moss, Giles

Brand metrics: Gauging and linking brands with business performance
pp. 381-387(7)
Authors: Munoz, Tim; Kumar, Shailendra

A roadmap for branding in industrial markets
pp. 388-402(15)
Authors: Webster, Frederick E; Keller, Kevin Lane

The power of emotion: Brand communication in business-to-business markets
pp. 403-419(17)
Authors: Lynch, Joanne; de Chernatony, Leslie

The global legal landscape in business-to-business brand management
pp. 420-423(4)
Author: Wood, Douglas J

A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
pp. 424-426(3)
Author: Lanham, Mike