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Publisher: Palgrave Macmillan

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Volume 11, Number 4, 1 April 2004

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Editorial: Branding in store - Marketing in the 21st century
pp. 261-264(4)
Author: Kessler, Charles

Antecedents and consequences of brand loyalty: An empirical study
pp. 283-306(24)
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Extending human personality to brands: The stability factor
pp. 317-330(14)
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Legal update
pp. 331-334(4)
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`On brand'
pp. 337-338(2)
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