Editorial: For the end of brand balderdash - and the beginning of a real future

Author: Blumenthal, Dannielle

Source: The Journal of Brand Management, Volume 11, Number 3, 1 February 2004 , pp. 177-179(3)

Publisher: Palgrave Macmillan

Document Type: Research article

DOI: http://dx.doi.org/10.1057/palgrave.bm.2540164

Publication date: 2004-02-01

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• In this Subject: Business
• By this author: Blumenthal, Dannielle

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