The Journal of Brand Management

Editorial: For the end of brand balderdash - and the beginning of a real future
pp. 177-179(3)
Author: Blumenthal, Dannielle

The effect on brand management when a business migrates onto the internet: A legal perspective Part 1: Advertising, trade marks and direct marketing
pp. 183-196(14)
Authors: Loosley, Roger; Richards, Stuart; Gregory, Joanne

The impact of brand loyalty on website usage
pp. 199-208(10)
Authors: Thorbjørnsen, Helge; Supphellen, Magne

Incongruity between expression and experience: The role of imagery in supporting the positioning of a tourism destination brand
pp. 209-217(9)
Authors: Foley, Anthony; Fahy, John

The influence of company name in consumer variety seeking
pp. 219-231(13)
Authors: Chen, Junsong; Paliwoda, Stanley

Conceptual analysis of brand architecture and relationships within product categories
pp. 233-247(15)
Authors: Rajagopal,; Sanchez, Romulo

Legal update
pp. 249-251(3)
Authors: Playle, Sarah; Hodson, Sarah

Brand failures: The truth about the 100 biggest branding mistakes of all time
pp. 253-254(2)
Author: Pearson, David