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Publisher: Palgrave Macmillan

Volume 11, Number 2, 1 November 2003
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Editorial: New developments in the law and what these mean for your brand protection strategy
pp. 93-95(3)
Authors: Hodson, Sarah; Playle, Sarah

Legal pitfalls in protecting advertising slogans in the European Union
pp. 99-108(10)
Author: Byrt, Sarah

Using other intellectual property rights to enhance brand value
pp. 109-110(2)
Author: London, Eversheds

Round-up of the Arsenal case and its impact
pp. 111-114(4)
Author: London, Eversheds

Building strong brands
pp. 115-118(4)
Author: London, Eversheds

Image rights — Are they worth the contract they're written on?
pp. 119-123(5)
Author: London, Eversheds

New European Union directive to curb unfair and misleading commercial practices
pp. 125-128(4)
Author: London, Eversheds

Online piracy of recorded music
pp. 129-132(4)
Author: London, Eversheds

Counterfeiting: Tricks and trends
pp. 133-136(4)
Author: London, Eversheds

Criminal remedies against counterfeiting
pp. 137-140(4)
Author: London, Eversheds

Do brand personality scales really measure brand personality?
pp. 143-155(13)
Authors: Azoulay, Audrey; Kapferer, Jean-Noël

Global corporate brand building: Guidelines and case studies
pp. 157-170(14)
Authors: Melewar, T C; Walker, Christopher

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