The Journal of Brand Management

Editorial: Uncovering brand gremlins and other hidden perils
pp. 388-392(5)
Author: Farquhar, Peter

Inside out: How employees build value
pp. 393-402(10)
Author: Ind, Nicholas

Avoiding advertising research disaster: Advertising and the uncertainty principle
pp. 403-409(7)
Author: Walvis, Tjaco

Managing the franchised brand: The franchisees' perspective
pp. 411-420(10)
Authors: Pitt, Leyland; Napoli, Julie; van der Merwe, Rian

The marketing advantages of strong brands
pp. 421-445(25)
Authors: Hoeffler, Steve; Keller, Kevin Lane

Branding and the international community
pp. 447-456(10)
Author: Yan, Jack

Legal update
pp. 457-459(3)
Authors: Playle, Sarah; Hodson, Sarah

The Brand Management Checklist: Proven Tools and Techniques for Creating Winning Brands
pp. 460-462(3)
Author: Dennie, Keith