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Publisher: Palgrave Macmillan

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Volume 10, Number 3, 1 February 2003

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Processes and methodologies for creating a global business-to-business brand
pp. 185-207(23)
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Leveraging on symbolic values and meanings in branding
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Children in a Kirana store: Building a case for retail communication
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Loyalty towards the country, the state and the service brands
pp. 233-251(19)
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Legal update
pp. 252-257(6)
Author: Davies, I

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Advance brand management — From vision to valuation
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