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Publisher: Palgrave Macmillan

Volume 9, Number 1, 1 September 2001

Editorial: Brand research imperatives
pp. 4-6(3)
Author: Keller, K L

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Branding on the Web: A real revolution?
pp. 8-19(12)
Authors: Ind, N; Riondino, M C

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Shareholder-value-based brand strategies
pp. 20-30(11)
Author: Doyle, P

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A model for strategically building brands
pp. 32-44(13)
Author: de Chernatony, L

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Arsenal fall foul of Laddie's unexpected strike
pp. 63-70(8)
Author: Davies, I

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Eve-olution: The eight truths of marketing to women
pp. 76-77(2)
Author: Moss, Gloria

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