The Journal of Brand Management

Editorial: Brand research imperatives
pp. 4-6(3)
Author: Keller, K L

Branding on the Web: A real revolution?
pp. 8-19(12)
Authors: Ind, N; Riondino, M C

Shareholder-value-based brand strategies
pp. 20-30(11)
Author: Doyle, P

A model for strategically building brands
pp. 32-44(13)
Author: de Chernatony, L

Perceptual positioning of international, national and private brands in a growing international market: An empirical study
pp. 45-62(18)
Authors: Ghose, S; Lowengart, O

Arsenal fall foul of Laddie's unexpected strike
pp. 63-70(8)
Author: Davies, I

Commitment-led marketing: The key to brand profits is in the customer's mind
pp. 71-73(3)
Author: Dinnie, Keith

The masterbrand mandate: The management strategy that unifies companies and multiplies value
pp. 74-76(3)
Author: Dinnie, Keith

Eve-olution: The eight truths of marketing to women
pp. 76-77(2)
Author: Moss, Gloria