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Publisher: Palgrave Macmillan

Volume 8, Number 4, 1 May 2001

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Offline rules, online tools
pp. 270-287(18)
Author: Clauser, R C

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Assessing the impact of the Internet on brands
pp. 288-302(15)
Author: Chen, S

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Designing e-logos in corporate identity strategy
pp. 334-345(12)
Author: Check-Teck, F

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Corporate branding and the Web: A global/local challenge
pp. 365-368(4)
Author: Lindstrom, M

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Breaking compromises
pp. 369-370(2)
Author: Dowling, Grahame R

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Internet Marketing
pp. 371-373(3)
Author: Page, Kelly

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Legal update
pp. 375-379(5)
Author: Davies, I

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