Principles and Methods of Behavior Change

Author: Jenkins, C. David

Source: Building Better Health: A Handbook of Behavioral Change, Building Better Health: A Handbook of Behavioral Change , pp. 255-286(32)

Publisher: Pan American Health Organization (PAHO)

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Abstract:

Better Health: A Handbook of Behavior Change is a one-of-a-kind manual for communities to reduce disease, disability, and premature death throughout the life cycle. This chapter of the book discusses the fact that since every individual or group behavior is learned, it has the potential to be modified or replaced with other, newly learned behavior and it can be changed to improve health and wellbeing. The influence of culture, society and citizen and community participation when considering implementing a program designed to change behavior is analyzed. Collecting information for planning and intervening and preventing programs successfully are also part of this section.

Keywords: Health Promotion; Disease Prevention; Causes of death; Risk factors; Mortality; Education; Health Education; Personal behavior; Social behavior; Ethics; Community Participation