Advertising for all by the Year 2000: Public Health Implications for Less Developed Countries

Authors: Wallack, Lawrence; Montgomery, Kathryn

Source: Health Promotion: An Anthology, Health Promotion: An Anthology , pp. 256-267(12)

Publisher: Pan American Health Organization (PAHO)

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Abstract:

The purpose of this paper is to provide a basis for discussing the potential public health Nonetheless of the implications of advertising, it is per se an important public health issue deserving greater attention.

Keywords: Health Promotion; Mass Media; Health Education; Advertising; Consumption

Document Type: Research article

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