Social Marketing: Its Place in Public Health

Authors: Ling, Jack C.; Franklin, Barbara A.K.; Lindsteadt, Janis F.; Gearon, Susan A.N.

Source: Health Promotion: An Anthology, Health Promotion: An Anthology , pp. 239-256(18)

Publisher: Pan American Health Organization (PAHO)

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Abstract:

This article reviews the origin of social marketing, its practices, its strengths and weaknesses and its place in the future of public health.

Keywords: Health Promotion; Mass Media; Health Education; Social Marketing

Document Type: Research article

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