Population Behavior Change: A Theory-Based Approach
Author: McAlister, Alfred L.
Source: Health Promotion: An Anthology, Health Promotion: An Anthology , pp. 221-231(11)
Publisher: Pan American Health Organization (PAHO)
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Abstract:
The article illustrates how concepts emerging from advances in behavioral science can be used to define and implement theory-based campaigns to promote selected health-related behavior change in populations.Keywords: Health Promotion; Mass Media; Health Education
Document Type: Research article
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