Population Behavior Change: A Theory-Based Approach

Author: McAlister, Alfred L.

Source: Health Promotion: An Anthology, Health Promotion: An Anthology , pp. 221-231(11)

Publisher: Pan American Health Organization (PAHO)

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Abstract:

The article illustrates how concepts emerging from advances in behavioral science can be used to define and implement theory-based campaigns to promote selected health-related behavior change in populations.

Keywords: Health Promotion; Mass Media; Health Education

Document Type: Research article

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