Authors: Villarroel, Maria A.; Turner, Charles F.; Eggleston, Elizabeth; Al-Tayyib, Alia; Rogers, Susan M.; Roman, Anthony M.; Cooley, Philip C.; Gordek, Harper

Source: Public Opinion Quarterly, Volume 70, Number 2, 2006 , pp. 166-196(31)

Publisher: Oxford University Press

Abstract:

Well-conducted telephone surveys provide an economical means of estimating the prevalence of sexual and reproductive behaviors in a population. There is, however, a nontrivial potential for bias since respondents must report sensitive information to a human interviewer. The National STD and Behavior Measurement Experiment (NSBME) evaluates a new survey technology—telephone audio computer-assisted self-interviewing (T-ACASI)—that eliminates this requirement. The NSBME embedded a randomized experiment in a survey of probability samples of 1,543 U.S. and 744 Baltimore adults ages 18 to 45. Compared with NSBME respondents interviewed by human interviewers, respondents interviewed by T-ACASI were 1.5 to 1.6 times more likely to report same-gender sexual attraction, experience, and genital contact. The impact of T-ACASI was more pronounced (odds ratio = 2.5) for residents of locales that have historically been less tolerant of same-gender sexual behaviors and for respondents in households with children (odds ratio = 3.0).

Document Type: Research article

DOI: http://dx.doi.org/10.1093/poq/nfj023

Publication date: 2006-01-01

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• Published since 1937, Public Opinion Quarterly is among the most frequently cited journals of its kind. Such interdisciplinary leadership benefits academicians and all social science researchers by providing a trusted source for a wide range of high quality research. POQ selectively publishes important theoretical contributions to opinion and communication research, analyses of current public opinion, and investigations of methodological issues involved in survey validity - including questionnaire construction, interviewing and interviewers, sampling strategy, and mode of administration. The theoretical and methodological advances detailed in pages of POQ ensure its importance as a research resource.

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