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Published since 1937, Public Opinion Quarterly is among the most frequently cited journals of its kind. Such interdisciplinary leadership benefits academicians and all social science researchers by providing a trusted source for a wide range of high quality research. POQ selectively publishes important theoretical contributions to opinion and communication research, analyses of current public opinion, and investigations of methodological issues involved in survey validity - including questionnaire construction, interviewing and interviewers, sampling strategy, and mode of administration. The theoretical and methodological advances detailed in pages of POQ ensure its importance as a research resource.

Publisher: Oxford University Press

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Volume 68, Number 1, 2004

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Editor’s Note
pp. 1-1(1)
Author: Peter V. Miller

The Role of Topic Interest in Survey Participation Decisions
pp. 2-31(30)
Authors: Robert M. Groves; Stanley Presser; Sarah Dipko

Black Mayors/White Mayors: Explaining Their Approval
pp. 32-56(25)
Authors: Susan E. Howell; Huey L. Perry

Estimating Vote Choice
pp. 81-93(13)
Author: Eric McGhee

A Comparison of Web and Mail Survey Response Rates
pp. 94-101(8)
Authors: Michael D. Kaplowitz; Timothy D. Hadlock; Ralph Levine

Voting Records and Validated Voting Studies
pp. 102-108(7)
Author: Carol A. Cassel

Methods for Testing and Evaluating Survey Questions
pp. 109-130(22)
Author: Stanley Presser

Trends: Public Opinion About Stem Cell Research and Human Cloning
pp. 131-154(24)
Author: Matthew C. Nisbet

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