The geography of buzz: art, culture and the social milieu in Los Angeles and New York

Authors: Currid, Elizabeth; Williams, Sarah

Source: Journal of Economic Geography, Volume 10, Number 3, 4 May 2010 , pp. 423-451(29)

Publisher: Oxford University Press

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Abstract:

Social scientists have long sought to understand the cultural production system. Such research elucidates the importance of the social milieu to cultural industries. We capture aggregate patterns of the social milieu and the geographical form it takes. We use a unique data set, Getty Images and geo-coded over 6000 events and 300,000 photographic images taken in Los Angeles and New York City, and conducted GIS and spatial statistics to analyze macro-geographical patterns. The five important findings include: (i) social milieus have nonrandom spatial clustering; (ii) these clustering tendencies may reinforce themselves; (iii) event enclaves demonstrate homogeneous spatial patterns across all cultural industries; (iv) the recursive nature of place branding may partially explain resulting cultural hubs; and (v) the media also clusters. These results have unintended consequences for our understanding of clustering more generally and place branding. The use of Getty data provides a new spatial dimension through which to understand cultural industries and city geographic patterns.

Keywords: Los Angeles; New York; GIS; cultural industries; economic development; media; O10; Z11; O18

Document Type: Research article

DOI: http://dx.doi.org/10.1093/jeg/lbp032

Publication date: 2010-05-04

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  • The aims of the Journal of Economic Geography are to redefine and reinvigorate the intersection between economics and geography, and to provide a world-class journal in the field. The journal is steered by a distinguished team of Editors and an Editorial Board, drawn equally from the two disciplines. It publishes original academic research and discussion of the highest scholarly standard in the field of 'economic geography' broadly defined. Submitted papers are refereed, and are evaluated on the basis of their creativity, quality of scholarship, and contribution to advancing understanding of the geographic nature of economic systems and global economic change.
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