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Enterprise & Society offers a forum for research on the historical relations between businesses and their larger political, cultural, institutional, social, and economic contexts. The journal aims to be truly international in scope. Studies focused on individual firms and industries and grounded in a broad historical framework are welcome, as are innovative applications of economic or management theories to business and its context.

Publisher: Oxford University Press

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Volume 2, Number 3, 1 September 2001

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Stars and Stories: How Films Became Branded Products
pp. 461-502(42)
Author: G. Bakker

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