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Open Access Motivation and Impact. Implications of a Twofold Perspective on Sustainable Consumption for Intervention Programs and Evaluation Designs

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Measures designed to foster individual sustainable consumption should target high-impact behaviors (impact perspective) and include strategies that promote people's general motivation to contribute to sustainable development (intent perspective). In doing so, long-term behavioral changes and positive spillover effects may be achieved and negative spillover may be alleviated. Taking into account this twofold perspective on sustainable consumption, we designed an intervention program for the promotion of sustainable consumption in terms of energy efficiency at the workplace. The program evaluation covered impact-related indicators in terms of metered energy consumption data, and intent-related indicators in terms of a scale referring to the general motivation to save energy at the workplace. The intervention program showed positive outcomes for both kinds of indicators while the relationships between the indicators were moderate only.

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Keywords: ENERGY EFFICIENCY AT THE WORKPLACE; IMPACT; MOTIVATION; PSYCHOLOGICAL INTERVENTION; SPILLOVER; SUSTAINABLE CONSUMPTION

Document Type: Research Article

Publication date: 01 July 2014

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  • GAIA is a peer-reviewed inter- and transdisciplinary journal for scientists and other interested parties concerned with the causes and analyses of environmental and sustainability problems and their solutions.

    Environmental problems cannot be solved by one academic discipline. The complex natures of these problems require cooperation across disciplinary boundaries. Since 1991, GAIA has offered a well-balanced and practice-oriented forum for transdisciplinary research. GAIA offers first-hand information on state of the art environmental research and on current solutions to environmental problems. Well-known editors, advisors, and authors work to ensure the high quality of the contributions found in GAIA and a unique transdisciplinary dialogue – in a comprehensible style.

    GAIA is an ISI-journal, listed in the Science Citation Index Expanded, Social Science Citation Index and in Current Contents/Social and Behavioral Sciences.

    All contributions undergo a double-blind peer review.

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