Perspectives on the Regulation of Food Advertising to Children
Source: SourceOECD Social Issues/Migration/Health, Volume 2010, Number 11, September 2010 , pp. 195-203(9)
Abstract:With the global increase of overweight and obesity, food marketing communications, particularly to children, have been in the public and political spotlight. Advertisers have been duty bound to review their marketing communications strategies to ensure that they are aligned with and promote ‐ rather than undermine ‐ healthy diets and balanced lifestyles.
Document Type: Review Article
Publication date: September 1, 2010