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Are Health Behaviors Driven by Information?

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Some people might choose unhealthy behaviors because they lack complete information about the health consequences of their choices. If so, the provision of information should be an effective approach, and might be a cost‐effective approach, to encourage healthier behaviors and promote public health. Empirical health economics research on the role of health information provides several instructive lessons.

Document Type: Review Article

Publication date: 2010-09-01

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