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The Pharmaceutical Industry and its Activities

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This chapter provides an overview of the key characteristics and activities of the global pharmaceutical industry. Its aim in so doing is to provide context for the subsequent analysis of the role of pharmaceutical pricing and reimbursement policy as determinants of key outcomes. It begins with an overview of the pharmaceutical industry and continues with discussions on trends in R&D, output and sales. A final section provides an overview of the product life‐cycle management activities used by manufacturers in efforts to maximise profits.

Document Type: Review Article

Publication date: 2008-09-01

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