Good Practices in Survey Design Step‐by‐Step

The full text article is not available for purchase.

The publisher only permits individual articles to be downloaded by subscribers.


Good practice methodologies considerably improve the quality of results and help avoid pitfalls. This chapter explains good practice through sequential, step‐by‐step guidance that can be used to design a perception survey. It provides advice on how to define survey objectives and the target group, draft survey questions, pilot and re‐adjust a questionnaire, select respondents and data collection methods, run the survey, and analyse the results.

Document Type: Review Article

Publication date: January 1, 2012

Related content



Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more