Given the methodological complications associated with the valuation of health risk reductions for children, a considerable amount of survey development work was undertaken in the VERHI project. This involved innovative ways to communicate risk, present scenarios
of wealth‐risk trade‐offs, and incorporate a rich set of alternative risk characteristics and types of risk reduction. Two different survey instruments were developed, one involving a conjoint choice experiment (Italy and Czech Republic) and the other
a chaining methodology (United Kingdom and Czech Republic). In both cases contingent valuation methods were also applied, and in the Czech Republic a method involving direct "person trade‐offs" was applied.