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New Approaches to Survey Design and Implementation

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Given the methodological complications associated with the valuation of health risk reductions for children, a considerable amount of survey development work was undertaken in the VERHI project. This involved innovative ways to communicate risk, present scenarios of wealth‐risk trade‐offs, and incorporate a rich set of alternative risk characteristics and types of risk reduction. Two different survey instruments were developed, one involving a conjoint choice experiment (Italy and Czech Republic) and the other a chaining methodology (United Kingdom and Czech Republic). In both cases contingent valuation methods were also applied, and in the Czech Republic a method involving direct "person trade‐offs" was applied.

Document Type: Review Article

Publication date: December 1, 2010


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