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Pollen Counts in the Television Media

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Allergists routinely supply pollen counts to television stations to assist allergy sufferers and to publicize their medical practices. This investigation examined how widely pollen counts are used in television news programming. The authors telephoned the news director or a meteorologist at 121 broadcast television stations in the nation's 30 largest Designated Market Areas (DMAs). They were asked if pollen counts were included or would be included in news programming during the 1995 pollen season. At least one television station in 28 DMAs included pollen counts in news programming. All five stations in the Washington, DC, DMA aired pollen counts; however, no stations in the Pittsburgh or Milwaukee DMAs carried pollen information. Approximately 49 million television households have access to pollen counts through a broadcast television station. Because these data appear important to television stations and to the public, the authors outline four measures to assure the reliability and meaningfulness of pollen information.
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Document Type: Research Article

Publication date: 1997-01-01

More about this publication?
  • Allergy and Asthma Proceedings is a peer reviewed publication dedicated to distributing timely scientific research regarding advancements in the knowledge and practice of allergy, asthma and immunology. Its primary readership consists of allergists and pulmonologists.

    The goal of the Proceedings is to publish articles with a predominantly clinical focus which directly impact quality of care for patients with allergic disease and asthma.

    Featured topics include asthma, rhinitis, sinusitis, food allergies, allergic skin diseases, diagnostic techniques, allergens, and treatment modalities. Published material includes peer-reviewed original research, clinical trials and review articles.

    Articles marked "F" offer free full text for personal noncommercial use only.

    The journal is indexed in Thomson Reuters Web of Science and Science Citation Index Expanded, plus the National Library of Medicine's PubMed service.
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