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Known as "The Rainbow Nation", South Africa is a melting pot of ethnicities, cultures and languages. It has a total landmass of 1.2m sq km and 47.4m inhabitants, with black Africans comprising 79.5% of the population, whites 9.2%, coloureds 8.9% and Indians/Asians 2%. Around two thirds of the population are Christian. The country has a negative growth rate of -0.4% with life expectancy estimated at 42.7 years, due in large part to HIV/AIDS, which affects between 11% and 20.5% of people over age two. A large portion of the population lives under developing world standards in informal settlements known as townships. However the government is working hard to change this and improve the standard of living. The country boasts vast mineral and natural resources, while wine is also an important export. The 2010 soccer World Cup is widely regarded as the perfect opportunity for South Africa to showcase its strengths.

Publisher: Oxford Business Group

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