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Social enterprise is an exciting and rewarding business model driven by the desire to create positive change through entrepreneurial activities. The Art of Social Enterprise includes an overview of this rapidly growing field, as well as proven strategies for success. This complete guide offers legal expertise without the jargon, and provides deep insight into the many unique challenges and benefits of this singular approach to making "good" money. Learn everything you need to know about the mechanics of social entrepreneurship including: - Startup - envisioning and manifesting intention - Strategic planning - balancing social and financial objectives - Operations - running a socially responsible business - Legacy and exits - when and how to move on Aimed at emerging as well as established social entrepreneurs, for-profit leaders who want to introduce more social responsibility into their companies, MBA students, social investors and non-profit organizations who want to increase their stability by generating reliable income, The Art of Social Enterprise is the definitive guide to doing well while doing good.

Publisher: New Society in association with GSE Research

Preliminary Material
pp. i-xiii(13)

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New World, New Rules
pp. 1-16(16)

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Battle of the Worldviews
pp. 35-47(13)

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Intention Is Where the Heart Is
pp. 49-68(20)
Author: Bromberger, Allen

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Money Matters
pp. 69-86(18)

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The Social Enterprise as People Person
pp. 87-100(14)
Author: Bromberger, Allen

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Decisions, Decisions, Decisions
pp. 101-126(26)
Author: Bromberger, Allen

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The Myth America Pageant
pp. 127-143(17)

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Carl and Allen's Ten Commandments
pp. 145-163(19)
Authors: Frankel, Carl; Bromberger, Allen

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Overcoming Entrepreneur's Disease
pp. 165-177(13)
Author: Bromberger, Allen

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Supplementary Material
pp. 184-198(15)
Author: Bromberger, Allen

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